Saturday, August 20, 2005

Why in the world?

Just read that Garth Brooks signed an exclusive deal with Wal-Mart, making their stores, Sam's Club, and their online outlets the only places his music will be commercially available. I am still scratching my head over that one. It certainly can't mean more money for him than having his stuff available anywhere and everywhere, can it??? So why? Does this lend credibility to the stereotype of Wal-Mart shoppers as country-music-lovin' rednecks? (I'm not saying I buy into the stereotype, just acknowledging it exists.) And don't think I'm calling you a redneck if you like country music. I listen to it every now and then, too (mostly older stuff, though).

Just wondering why, is all....

4 comments:

cmhl said...

I saw that on TV last night too--- that doesn't make sense to me either, unless he is getting as much from wal-mart for promotion, as he would selling through ALL the stores. strange.

Thumper said...

I was scratching my head over it at first, too...but then I remembered that he had "retired" and is not generating new music sales; all he has is his catalog of fairly dated material. It's probably no longer selling well through traditional distribution channels; his older stuff may not be carried through distributors at all anymore.

Going with an exclusive distributor will give him a sales bump; it gets people thinking about him as an artist again, they'll look for CDs they don't already have...and bingo, a year or two from now he can unretire on a wave of current sales.

If it works, it's brilliant.

Philip said...

walmart sells more music then all other sources combined; probably got cash upfront, and not losing much from the other sources, and cash upfront, and did I say cash upfront?

Karen said...

Ah, Thumper and Philip seem to have the answers!! I knew someone would. Makes sense... Thanks, guys!

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